Benefits for Pubs and Restaurants
Research of eMenu at a six month pilot project in a bar frequented by twenty-something recorded that profits at tables with e-Menu was a staggering 135% higher than tables without eMenu.
The benefits include reduction in costs, improved customer service, stronger brand identity, improved customer loyalty and increased revenue and repeat business.
Reduced costs come from manpower optimisation; reduced paperwork; lower administration costs and easy, no-cost menu updating.
eMenu offers the business owner flexibility and a stronger selling tool than a printed menu - daily and seasonal specials can be added without the cost of reprinting the menu.
Improved customer service thanks to a more detailed, informative and attractive menu; the ability to offer enhanced dish personalization and the increased flexibility and freedom associated with the ordering process.
Stronger brand identity and customer loyalty as a result of greater branding possibilities via the screen; a competitive advantage; and a possibility to create customer allegiance via on screen recognition and VIP club; Offering customers' added value with a unique product and an upgraded entertainment experience.
Increased revenue is generated by the eMenu’s ability to encourage cross sales, up sales and impulse buying (especially during and after the meal or first order); The increased turnaround rate per table, due to the shorter waiting time for orders and payment and customer loyalty programs. In addition, there is the opportunity to add an advertising channel, where suppliers can pay for ads within the system. This will both increase sales for the advertised product and provide the business with advertising revenue.
eMenu around the World
Conceptic is taking the world by storm in a very short period since its release in late 2006. Conceptic is now nearing 1000 touch screens installed in around 50 restaurants worldwide.
France - Percept-tic : http://www.percept-tic.com
Holland - Revolution Concepts BV: http://www.emenunederland.nl
Israel - Conceptic Israel: http://www.conceptic.co.il
Russia - IncrediTechs : www.increditechs.com